Gotta GrooveBot – Case Study

“We chose Launcht to set up and host our crowdfunding platform as a better alternative to developing our own platform. Launcht’s customer and technical support team is one of the most responsive we have worked with; the ease of implementation and consumer-friendly build-out of their white label crowdfunding solution makes them an industry leader.”
– Matt Earley, Gotta Groove Records

Gotta Groove Records partnered with Launcht to create a crowdfunding platform for musicians to launch vinyl records and other music-related projects, ultimately exposing the crowd to these initiatives. As an extension of Gotta Groove Records, Gotta GrooveBot is the crowdfunding/pre-order platform intended to tie folks with interesting music projects with consumers who seek those very releases.

Comprised of over fourteen campaigns spanning multiple genres, one in particular has flourished. Named “Ken Janssen Medical Fund and Benefit Pre-Order”, this project has raised over $20,000 with the help of 278 backers to help a prominent Cleveland musician Ken Janssen fight amyotrophic lateral sclerosis or ALS. To return the favor, a benefit concert was organized aimed to thank those who had contributed and helped Ken through his fight.

By the Numbers (Febuary 20, 2013 – May 22, 2013):

  • Number of Campaigns: 15image002
  • Visits to the Site: 11,737
  • Pageviews: 20,337
  • Unique Visitors: 6,884
  • Highest Amount Raised: $21,065
  • Average Visit Duration: 2:01
  • Total Dollars Raised: $33,364

In addition to being a crowdfunding platform for vinyl record projects, Gotta GrooveBot also gives musicians and entrepreneurs access to funding, promotion, and distribution options for non-vinyl music related projects. As their exciting initiatives grow by the day we are eager to see their campaigns gain popularity as the funder tally increases.

To check out the various Gotta GrooveBot campaigns click here.

If you are interested in launching your own crowdfunding platform, contact us here.