Category Archives: What we Think and Believe

A Look Inside the Colby Entrepreneurial Alliance Business Competition

When Jonathan Kalin was a sophomore at Maine’s Colby College, he founded Party With Consent, an innovative sexual-violence activist organization that hosts prevention-themed events with the goal of drawing college students to the cause of violence prevention. “I identified an … Continue reading

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Matching Grants + Participation Challenges = Unmatched Success

Crowdfunding is frequently lauded as a great tool for innovation. It only follows then, that there would be innovations within crowdfunding as well. One of the most promising trends Launcht has seen emerge among its clients lately is the unprecedented … Continue reading

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Crowdfunding on Campus: Part 2

Colleges and universities around the country that have incorporated crowdfunding into their traditional fundraising efforts have seen the benefit that the model can bring to their students, alumni and other donors. Earlier this year, Vassar College used a Launcht crowdfunding … Continue reading

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Crowdfunding on Campus: Part 1

When Gilbert Kipkorir, a student at Vermont’s Middlebury College, heard that a friend in his native Kenya was struggling with school fees, he knew that he had to do something. Because of his familiarity with public crowdfunding platforms, Gilbert created … Continue reading

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The Reasonableness of the Unreasonable Institute

Banks Benitez, Chief Entreprenuer Office for the Unreasonable Institute has the concrete explanation of a complex business plan down to an art: “We want the Unreasonable Institute to be an unfair advantage for entrepreneurs.” That is what they do at the Unreasonable … Continue reading

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A New Face on the Launcht Blog

Greetings, blogosphere. My name is Fritz Parker and I am the newest member of the blogging team here at Launcht. I am excited to be keeping you up to date on the latest developments in the world of crowdfunding – … Continue reading

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Crowdfunding in Higher Education, what works.

Crowdfunding by its very nature varies and adapts to the needs and wants of the population it serves. The reasons that different sectors—from nonprofits and entrepreneurs to nongovernmental organizations and education institutions—seek out crowdfunding solutions to their funding challenges are … Continue reading

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Meet Freeman White, from Legos to Crowdfunding

It is a long way from selling Legos at a garage sale to co-founding a crowdfunding company. But, like most interesting journeys, the trajectory makes perfect sense in hindsight. Freeman White explained in a recent interview that so much of … Continue reading

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Lay’s “Do Us a Flavor” Campaign Shows Why Internet Advertising #Fails are a Huge Marketing Win

In 2012, Lays ran its first “Do Us a Flavor” campaign, in which they crowdsourced a new potato chip flavor. A number of other companies have run similar campaigns, and—as with the 2012 Lays campaign—they turn out perfectly well. Lays … Continue reading

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Ongoing Maintenance and Care for Your Crowdfunding Platform

The movie “Field of Dreams” offers a comforting–but ultimately misleading–platitude: “If you build it they will come.” What Kevin Costner and his baseball ghosts forget to mention is that after you’ve built it and they have come, you still have … Continue reading

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