Category Archives: Media

Lay’s “Do Us a Flavor” Campaign Shows Why Internet Advertising #Fails are a Huge Marketing Win

In 2012, Lays ran its first “Do Us a Flavor” campaign, in which they crowdsourced a new potato chip flavor. A number of other companies have run similar campaigns, and—as with the 2012 Lays campaign—they turn out perfectly well. Lays … Continue reading

Posted in Media, News, What we Think and Believe | Leave a comment

Entrepreneur Magazine Takes a look at As Seen on TV’s forthcoming Crowdfunding Platform

In an earlier post we looked at Launcht client                                                                                    Kevin Harrington’s interview on The Street about how the forth coming Launcht-powered ASTV crowdfunding platform is going to give home inventors a whole new … Continue reading

Posted in Current Events in Crowdfunding, Media | Leave a comment

Launcht and As Seen on TV Featured on Wall Street Journal’s Venture Capital Dispatch

Hot on the tails of our recently announced partnership with As Seen on TV, Lora Kolodny at the Wall Street Journal Venture Capital Dispatch took a moment to spread the word. As Seen On TV is a well-known marketplace for inventions, … Continue reading

Posted in Media, New Partner Platform Launch | Leave a comment

Unreasonable Institute and Mprep Featured in Daily Herald

On Sunday, February 24th, Toni Maraviglia’s story of founding Mprep and being accepted into the Unreasonable Institute was told by Chicago’s Daily Herald. You can read the full story here. Mprep makes educational tools accessible to the most remote schools … Continue reading

Posted in Media, News | Leave a comment

Launcht Featured on Vermont Public Radio (VPR)

A Vermont Public Radio story featured Launcht today, as reported by Steve Zind. The story highlighted the imminent prospect of equity crowdfunding. Launcht provided comment about the important blended value proposition offered by equity crowdfunding, one in which investors will … Continue reading

Posted in Current Events in Crowdfunding, Equity Crowdfunding, Media, What we Think and Believe | Leave a comment

Launcht Listed as a Leader in the Market in Forbes Article

In last week’s Forbes article, “Rich Man’s Crowdfunding,” Launcht was listed as a leader in the crowdfunding market. The article focuses on how equity crowdfunding technology will provide more opportunities for investment.  The passage of equity crowdfunding, as part of … Continue reading

Posted in Current Events in Crowdfunding, Equity Crowdfunding, Media | Leave a comment

Launcht Featured in New Jersey Tech Weekly

Last week, Launcht was featured in the New Jersey Tech Weekly article on alternative financing solutions for tech companies.  The article covers the October 2012 panel discussion organized by the New Jersey Entrepreneurial Network.  Launcht CEO Freeman White presented at … Continue reading

Posted in Current Events in Crowdfunding, Equity Crowdfunding, Media, News, What we Think and Believe | Leave a comment

Launcht Featured in Boston Innovation Article

Launcht and Find Boomer were featured in the Boston Innovation article, Two Boston Startups Team Up to Help 93 Companies Crowdfund Their Way to 600 Potential New Jobs.  The article focuses on the partnership of the two companies to create … Continue reading

Posted in Media | Leave a comment

Launcht Partners with CraftFund to Support the Craft Beer Industry

Launcht has recently partnered with CraftFund to create a crowdfunding platform dedicated to the burgeoning craft beer community.  CraftFund, based in Milwaukee, WI, hopes to support the growing craft beer industry by providing a platform to connect to communities and raise … Continue reading

Posted in Current Events in Crowdfunding, Media, New Partner Platform Launch | Leave a comment

Vermont Governor Weighs in on UVM Start

When UVM Start began, it was meant to connect student entrepreneurs with alumni who could provide the projects with funds through tax-deductible donations and act as mentors to the students. Currently, they have seven student teams running projects that have gained … Continue reading

Posted in Client Testimonials, Media, What we Think and Believe | Leave a comment