Category Archives: News

When Media outlets pick Launcht up.

Protecting Consumers in the Donation Crowdfunding Market

On Monday, Smithsonian published an article projecting that transparency issues in the donation crowdfunding market will eventually lead to “a big, public fallout” as donors who have been duped into contributing to misleading tech campaigns begin to hold platforms responsible. … Continue reading

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The Rise of Platform-Free Crowdfunding

When Launcht came onto the crowdfunding scene in 2011, it provided a product that was the first of its kind: a white-label crowdfunding system that organizations could wrap their branding around and build into their existing webpages. Now, just three years … Continue reading

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Crowdfunding as the Future of Campaign Finance

When most people think of Super PACs, they think of shady groups in which multi-millionaires come together to exert their influence on national politics. That’s what Harvard professor Larry Lessig had in mind when he created MayDay.us in May, which … Continue reading

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The Scoop on Intrastate Equity Crowdfunding Exemptions

When its newly-passed legislation went live on June 1, Wisconsin became the 11th state since 2011 to pass its own intrastate equity crowdfunding exemption, allowing general solicitation of funds within state borders. These 11 states have all taken matters into … Continue reading

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Why You Should Read the Terms of Service

Earlier in May, a story surfaced on the blogosphere about WePay – one of the web’s most popular API payment services and a Launcht partner – shutting down a crowdfunding campaign created by adult-film star Eden Alexander. Alexander had violated … Continue reading

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Matching Grants + Participation Challenges = Unmatched Success

Crowdfunding is frequently lauded as a great tool for innovation. It only follows then, that there would be innovations within crowdfunding as well. One of the most promising trends Launcht has seen emerge among its clients lately is the unprecedented … Continue reading

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Vassar College Crowdfunding Success Story

February 20th was a big day at the Vassar College Office of Alumnae/i Affairs and Development (OAAD). Not only did they raise nearly $150,000 in a single day of crowdfunding, but, as Senior Director Willa McCarthy explains “it was a … Continue reading

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Lay’s “Do Us a Flavor” Campaign Shows Why Internet Advertising #Fails are a Huge Marketing Win

In 2012, Lays ran its first “Do Us a Flavor” campaign, in which they crowdsourced a new potato chip flavor. A number of other companies have run similar campaigns, and—as with the 2012 Lays campaign—they turn out perfectly well. Lays … Continue reading

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Why Crowdfunding? Why Launcht? – with co-founder Spencer Taylor

There is a deep hunger in many people to make the world a better place. The trouble, for those same many people, is how to put their skills and talents in service to those visions. For Launcht co-founder Spencer Taylor, … Continue reading

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Equity Crowdfunding Rules for Title III Proposed

FINALLY! The Commissioners of the SEC voted unanimously 5-0 yesterday to propose rules for equity crowdfunding under Title III of the JOBS Act. Here at Launcht this day has been a long time coming. We started lobbying for the equity … Continue reading

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