Author Archives: Georgia

Launcht and FirstGiving Partner for a Webinar to Help Nonprofits Plan their Online Fundraising Strategy for 2014

“How should we use crowdfunding and peer-to-peer fundraising?” That’s a question we hear often, especially from our nonprofit clients. What are the benefits? The differences? Join Dan Fonseca from First Giving and Georgia Wright-Simmons from Launcht.com on Thursday, February 20, 2014 1:00-2:00 EST as we explore the differences and … Continue reading

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Lay’s “Do Us a Flavor” Campaign Shows Why Internet Advertising #Fails are a Huge Marketing Win

In 2012, Lays ran its first “Do Us a Flavor” campaign, in which they crowdsourced a new potato chip flavor. A number of other companies have run similar campaigns, and—as with the 2012 Lays campaign—they turn out perfectly well. Lays … Continue reading

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#GivingTuesday

Some of you may be thinking, “We’ve already had Black Friday, Shop Local Saturday, (Sunday we rest) Cyber Monday, and now you’re asking us to label yet another day in this epic kickoff to the holiday season? What is this turning … Continue reading

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Civic Crowdfunding: Are We Borrowing Trouble?

Last night Launcht attended Civic Crowdfunding: Community Assets and the New Economy, part of a larger workshop series run by MIT this fall. Rodrigo Davis, a current MIT graduate student researching in the field, presented on the issue–overviewing the history … Continue reading

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Crowdfunding, Technology, and Humanity

As technology continues to advance at a breakneck pace, people keep asking the same core question–what will [insert new technology] do to our humanity? How will it affect Generation Z, who are learning to read and interact with content from … Continue reading

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Civic Crowdfunding: Why not white-label?

The Guardian recently ran an article discussing crowdfunding for non-profits and civic groups. In the article, they state, Accounting firm Deloitte predicts web users will contribute $3bn to crowdfunded campaigns this year alone, double what they raised in 2011. This … Continue reading

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Starting a Successful Crowdfunding Platform: Part Three Maintaining Momentum

Congratulations! Your platform has launched; your name is in the space, and you are ready to go. The last piece of the Platform Success puzzle involves continuing your outreach efforts and finding new avenues to success to ensure you do … Continue reading

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Starting a Successful Crowdfunding Platform: Part Two Outreach and Marketing Strategy

This is the second in a series of posts on the topic of how to start a successful crowdfunding platform. Launcht is in the unique position of powering more crowdfunding platforms than any other company in the industry. From our … Continue reading

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Why We Need Civic Crowdfunding

On Tuesday, March 12, Daily Dot posed the question, “Can crowdfunding kickstart struggling cities?” The article discussed the adverse funding conditions local governments face today; it posits that crowdfunding allows citizens to fund public projects themselves, thereby bypassing government funding … Continue reading

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MIT Accelerate 2013 Challenge and Crowdsourcing Innovation

On Tuesday February 19, Launcht attended the MIT $100K Accelerate Finale, which honored the top eight of over 200 groups that put together project concepts to bring to market as a part of the year-long MIT Accelerate $100K Challenge. The eight … Continue reading

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