Youtube’s Creator Features and the Future of Platform-Free Crowdfunding

Less than a month ago, I reported on a few recent crowdfunding developments which suggest that the industry is headed in the direction of favoring platform-free services over the traditional platform-based models that consumers are so familiar with.

Now add another big tick-mark to the platform-free column.

Late last week, Youtube unveiled a slate of new features for content creators that features a self-hosted crowdfunding option. That option — which will allow creators to solicit “tips” from fans in order to fund future projects — makes Youtube the biggest name to have jumped into the crowdfunding plug-in fray, further signalling that businesses and organizations are increasingly unwilling to let the crowdfunding that their sites trigger slip away to third-party platforms.

The plug-in model originated with built-in WordPress platforms like IgnitionDeck and gives sites added flexibility to conduct crowdfunding campaigns on their own sites without the often-strict oversight of a platform, while also providing financial benefits to larger campaigns — all hallmarks of the platform-free model.

While crowdfunding plug-ins are not completely platform-free, they are shifting the industry in the direction of decentralization, providing another alternative to the big platforms which increasingly fall short of meeting users’ demands. Perhaps more importantly, though, they are proving again and again that the market is ready for crowdfunding models that are truly platform-free.

Youtube appears to have realized that crowdfunding has the potential to add value to its business, creating a marketplace of creators and fans that all revolves around Youtube’s home site and branding. That a company which holds over a 40-percent share of its market sees crowdfunding as crucial to its ongoing marketing strategy should be a signal to marketers all over the web that the future of crowdfunding is platform-free.

Interested in learning more? White-label software from Launcht has everything you need to make platform-free crowdfunding a part of your organization’s online presence.

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