Tile™ and Error: Kickstarter Veteran Learns There’s a Better Solution

Nick Evans knows a thing or two about successful crowdfunding projects. Early in his Tile-on-Keyscareer he worked on the Pebble Watch, a project that went on to set the benchmark for crowdfunding success. But soon, he ran up against the limitations of major crowdfunding platforms. When he started his own company, Tile, and prepared to roll out his most groundbreaking project yet, he chose to host it on his Tile’s homepage. It hasn’t slowed him down a bit.

Early in his career, Evans worked as a hardwear engineer for the Pebble Watch. Funders responded enthusiastically; in a little over a month the Pebble raised over 10 million dollars on KS, and the team behind it recently inked a deal with Best Buy for brick and mortar distribution. Yet there were some sizeable drawbacks. First, a back of the napkin calculation reveals that KS collected between $600,000 and $800,000 on the project. A sweet deal for them, but quite expensive for the Pebble Team. Second, most major platforms have stipulations about what kind of projects are acceptable. This spells trouble for a team in the development stage that needs to be flexible; the next project that Evans was involved with, a mobile solution for home locking called Lockitron, was denied by KS. They subsequently posted hosted their crowdfunding campaign for it independently.

Flash forward a few months ago. Evans, a co-founder of Reveal Labs with partner Mike Farley, was working on Tile. Building off his experience in mobile and hardware pairing, he created a device that uses low power Bluetooth connectivity to create an inexpensive, low profile homing beacon that can attach to everything from bicycles to keychains.  Citing Lockitron’s success with self-hosted crowdfunding campaigns, he chose do the same for Tile. Has it kept funds from flowing?

Not at all.

At the time of writing, Tile has raised $1.5 million from over 27,000 backers with 4 days to go. Most importantly, consumers now know thetileapp.com as the one and only destination for the product. The self-run platform can support and guide their brand image without the constraints of big box crowdfunding portals.

Launcht’s white label technology can do just that. We work with clients to make sure that their crowdfunding initiatives build on their existing web assets and creatively engage audiences. To learn more about our leading crowdfunding system, click here.

This entry was posted in Current Events in Crowdfunding. Bookmark the permalink.

Leave a Reply