As Seen on TV recently announced its partnership with Launcht, with a plan to use the white label crowdfunding system to reach new audiences. By choosing Launcht, As Seen on TV will bring cutting edge products directly to the crowd, while promoting their brand. Their use of the white label crowdfunding system will allow inventors to create a well-constructed path to their customers and provide a mechanism to support funding of early stage inventions. Here is a portion of the recent press release:
CLEARWATER, Fla., June 24, 2013 – As Seen On TV, Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, today announced that it will partner with white-label crowdfunding software provider Launcht, Inc. for a first of its kind
platform that will let inventors connect with consumers as potential investors. Inventions that are successful through the As Seen on TV Crowdfunding Platform will be sold on AsSeenOnTV.com, the leading multichannel distributor of As Seen On TV products that reaches a global audience.
The As Seen On TV Crowdfunding Platform will allow inventors to make their pitch to the world, and consumers to finance and gain early access to innovative products. Inventors will be able to use video, images, product design specs and specifics on their go-to-market strategy to help convince consumers to fund their ideas. Consumers will be given early access to creations, can donate as much money as they would like to each inventor’s idea, and leave comments to help shape the product.
“We are taking the best of what’s working with crowdfunding, and using input and initial market reaction to influence the product design, and use our designated channel for distribution,” said of Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We’ll still search for inventions through our traditional methods, but the Crowdfunding Platform offers a unique opportunity for anyone interested in shaping our culture.”
The initiative taken by As Seen on TV to use crowdfunding will create many avenues to expand product visibility. Crowdfunding projects are easy to amplify through social media venues, so the brand can look forward to opportunities to build a community of customers around exciting products and cutting-edge inventions.
“We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software,” remarked Freeman White, CEO of Launcht. “Our mission is to democratize access to capital and as Kevin said, it is time to bring the selection and funding of great ideas out from behind closed doors.” We at Launcht, coupled with As Seen on TV, are excited to see what can be accomplished through the collaboration. The results of this new partnership are a key indicator of how Launcht is continuing to support entrepreneurs at all levels.
Learn more about the capabilities of white label crowdfunding by reviewing our platforms here.