We here at Launcht are very please to have been picked up in the New York Times Small Business Blog in their article It’s Not Too Soon to Think About Crowdfunding, which focuses on what socially responsible businesses can do now to take advantage of crowdfunding as we wait for equity crowdfunding to become legal. The article points out the benefits of getting started in the “donation” and “perks based” crowdfunding markets before equity becomes legal. The article speaks specifically to using the current models to hone the message you send to your crowd and assess what people find appealing about your business that encourages them to take action. It is a very timely piece that gives good actionable steps which businesses can take until equity crowdfunding becomes a reality.
Nonprofit work isn’t just for bleeding hearts anymore. It has evolved into its own competitive industry—thanks, in large part, to online crowdfunding. The research firm Massolution found that crowdfunding raised $34 billion in 2015 (a 167% jump from the year … Continue reading →